Meet the Maestro
of Medical Device
Marketing Communications
Hello, my name is Bob Griff. I’ve been orchestrating success stories in medical device marketing communications for over 45 years, and the best is yet to come.
About the Maestro
My overture began in 1975, when I formed a creative boutique in Boulder, CO called Griffiti. Our mission was simple: to do great work and to work with great people.
Then in the early 80’s as Griff Advertising, I led a small band of artists and writers into the healthcare sector, where we provided comprehensive creative services for a host of medical technology companies, born and bred in the Rocky Mountains.
By the 90’s, Griff Advertising and Public Relations had grown into a full ensemble of 15 people, serving Fortune 500 companies as well as start-ups, with award-winning ideas and outstanding results. We built a reputation for success that few others could match, and most others envied.
At the end of 2002, I formed a duet with our chief competitor in the region to become Griff/SMC Medical Marketing Communications.
A decade later, I converted the agency into a solo shop with virtual accompaniment by a few of my previous staff to provide comprehensive or a’ la carte marketing communications services in a cost-effective way.
Today I work from my home in lovely Longmont, CO, where I conduct successful creative campaigns for a handful of medical device and healthcare service companies like yours.
