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WESTMED SELECTS GRIFF/SMC FOR VIBRALUNG® LAUNCH


BOULDER, CO (July 21, 2014) – Griff/SMC, Inc. Medical Marketing Communications announced today that it has been selected by Westmed, Inc. of Greenwood Village, CO and Tucson, AZ, to provide comprehensive marketing communications support for the launch of the company's new respiratory therapy device called the Vibralung® Acoustical Percussor. The product recently received 510(k) clearance to market by the U.S. Food and Drug Administration (FDA) in promoting safe and effective airway clearance therapy (ACT) in patients with respiratory diseases and related conditions that involve increased mucus production, infection and inspissation of secretions, and defective mucociliary clearance.

Unlike any other alternative, The Vibralung Acoustical Percussor applies sound waves over a wide range of frequencies to vibrate the column of gas in the tracheobronchial tract. As a result, mucus is loosened and separated throughout the lungs.

According to Bob Griff, Founder, President and Creative Director of Griff/SMC, the agency will provide branding, website development, publication and internet advertising, sales collateral, exhibit graphics, and public relations services for the launch.

Now celebrating its 39th year, Griff/SMC, Inc. is a nationwide leader in medical marketing communications and Boulder, Colorado’s oldest full service advertising and public relations firm.