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Griff/SMC Awarded at 2006 Gold Keys

BOULDER, CO (May 3, 2006) - Griff/SMC, one of the nation's leading medical marketing communications firms, was recently honored by the Colorado Chapter of the Business Marketing Association (BMA) at their annual Gold Key Awards Banquet. The agency received a Silver Key award for a comprehensive oncology education program entitled Your Port Access Advantage™, developed on behalf of Bard Access Systems of Salt Lake City, Utah.

"Your Port Access Advantage" presents the benefits of implanted ports in chemotherapy delivery. A patient orientation brochure gives patients a simple overview of the function and purpose of implanted ports during their medical care. A desktop display includes a demonstration binder that enables the oncology professional to demonstrate the nature of implanted ports. VHS tapes and DVDs feature unrehearsed comments from nurses and patients. In addition to the printed materials, Griff/SMC developed www.portadvantage.com, the website component of this multi-faceted oncology education program.