Griff/SMC Selected By McKinley Medical

BOULDER, CO (May 17, 2004) – Griff/SMC, the Rocky Mountain region’s leading medical marketing communications firm, has been selected by McKinley Medical to develop a comprehensive campaign of branding, public relations and sales lead generation programs. The campaign will assist McKinley Medical to reach its goals for growth in the expanding markets for its drug infusion pumps, especially in post-surgical pain control in the United States.

McKinley Medical, LLLC of Wheat Ridge, Colorado, is a global supplier of drug infusion pumps used in hospitals and clinics to deliver medications to patients for cancer chemotherapy, antibiotic therapy and pain control. The WalkMed® line of electronic infusion pumps from McKinley is the leading brand used in cancer chemotherapy. The innovative disposable infusion technologies used in the company’ Accufuser®, Outbound® and beeLINE® brands are experiencing rapid acceptance by physicians in the United States, Europe and Asia. McKinley Medical is an affiliate of The Broe Companies, a diversified Denver-based company which provides management expertise, business intelligence and financing options in a variety of business sectors.