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Griff/SMC Celebrates 32 Years in Business With Their 33rd Business Marketing Association Award

BOULDER, CO (May 15, 2007) – Griff/SMC, one of the nation’s leading medical marketing communications firms and Boulder’s oldest full-service advertising and public relations agency, has earned another prestigious Silver Key Award from the Business Marketing Association of Colorado (BMA). In its more than three decade history, Griff/SMC has been honored on multiple occasions by professional organizations for its ability to consistently create successful marketing programs for their clients.

This year’s award-winning BMA competition entry was a one-of-a-kind Patient Discharge Packet the agency created for Bard Access Systems located in Salt Lake City, Utah.

The PowerPort Implantable Port Patient Discharge Packet was designed to provide patients and their companions/caregivers with tools to help them effectively communicate with medical professionals about the PowerPort® Implantable Port. An identification card, bracelet, key ring card, patient guide and companion checklist are conveniently assembled in a durable, folder-like kit.

“As we begin our 32nd year,” says Bob Griff, President and Creative Director, “our strong suit continues to be the ability to deliver consistent strategic and creative excellence to our medical marketing clients. We couldn’t be more pleased that this dedication to success has been recognized once again by BMA, who focuses on rewarding results-oriented marketing.”

According to Bard Access Systems, the response to the Patient Discharge Packet has been “tremendous” and The PowerPort® Implantable Port launch was described as “the most successful product introduction in the history of the company.”