BOULDER, CO (November 1, 2017)—Griff/SMC Medical Marketing Communications has recently completed a collateral campaign for Westmed, Inc., of Centennial, CO and Tucson, AZ.

The campaign introduces a variety of new products developed by the company for use in Respiratory Therapy, Anesthesiology and Critical Care Medicine. A series of original brochures, data sheets and exhibit materials were created to launch the Muc-Away™ Nasal Aspiration Device, the Neo-Vent™ Infant T-piece Resuscitation Circuit, the Pulset™ Arterial Blood Gas Syringe, featuring SafetyTip™ Needlestick Protection, and the ANAPOD™ Humi-Therm Heated Humidification System.

The new collateral campaign contains original content and branded graphic continuity, while presenting the features, advantages and benefits of each new product.

“We’re delighted to partner with Westmed, as they continue to expand their brand in adult and pediatric medicine”, said Bob Griff, agency president and creative director. “The company’s comprehensive engineering and manufacturing capabilities has enabled it to develop a robust portfolio of new products that are designed to improve patient outcomes and reduce healthcare costs.”

Founded in 1975 as Griffiti, Griff/SMC is Boulder, Colorado’s oldest full service advertising agency, and one of the leading medical marketing communications firms in the nation.