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Griff/SMC Honored at 2016 Gold Key Awards

BOULDER, CO (April 22, 2016)—Griff/SMC, Inc., one of the nation's leading medical marketing communications firms and Boulder, Colorado's oldest full-service advertising agency, has been honored by the Colorado Chapter of the Business Marketing Association (BMA) with a Silver Key Award for creative and marketing excellence on behalf of ProTechSure Scientific, Inc. of Aurora, CO.

The Agency was awarded in the Total B2B Campaign category for the launch of DIFINSA53 Skin Protectant Lotion. The goal of the campaign, entitled “DEFEND THE DERMIS”, was to help introduce and differentiate the patent-pending formula that was specifically developed for skin exposed to radiation.

The Gold Key Awards is recognized as Colorado's most prestigious competition dedicated solely to business-to-business marketing communications. This year's program had almost 200 entries from Colorado's top B2B businesses and agencies. Entries were reviewed by a panel of independent judges from across the country representing agency and corporate marketing professionals.

Founded in 1975, Griff/SMC specializes in developing integrated marketing communications programs for medical device companies to build Brand awareness and customer loyalty that accelerate revenue growth.