Griff/SMC Selected by Amedica Corporation to Launch New Spinal Implant Products

BOULDER, CO (April 28, 2010) – Griff/SMC, Inc., one of the nation's leading medical marketing communications firms, has been chosen by Amedica Corporation of Salt Lake City, UT to provide integrated marketing communications services for the launch of the company's new Valeo® AL interbody fusion device, used in spinal implant procedures.

Amedica Corporation is the only company in the world producing medical grade silicon nitride. The company's MC²® silicon nitride is a proprietary micro composite ceramic, specifically designed for spinal implants and other orthopedic applications.

“We selected Griff/SMC for their extensive experience in the field of medical marketing and their award-winning communications expertise,” said Steve Zeiger, Director of Marketing for Amedica. “Partnering with Griff/SMC will allow us to creatively share the essence of our innovative MC²® silicon nitride technology, as they help us to differentiate Amedica in the highly competitive spinal implant and orthopedic markets.”

About Griff/SMC, Inc.
Now in its 35th year, Griff/SMC specializes in developing integrated marketing communications programs for medical device and healthcare companies to build Brand awareness and customer loyalty that accelerate revenue growth.