BOULDER, CO (May 7, 2012) – Griff/SMC, one of the nation's leading medical marketing communications firms and Boulder, Colorado's oldest full-service advertising agency, has been honored four times this year with the prestigious Gold Key Award from the Colorado Chapter of the Business Marketing Association (BMA). The Agency was chosen for its work on behalf of Amedica/US Spine, a Salt Lake City based manufacturer and marketer of proprietary implants, instrumentation and biologic products used in spine surgery.

The Agency received two “Bests”, plus Gold Keys in two categories. In the Direct Marketing section, a 3-part mailing campaign entitled “Watch Technology Transform.” received a Gold Key. The program helped introduce the Tercet Pedicle Screw from Amedica/US Spine at one of the company's leading trade shows. The judges also awarded the entry “Best Creative” concept in the competition, as it included live ice sculptures every day of the event, as well as related campaign graphics.

In the Single Page Print Ad section, the Agency was awarded another Gold Key for its work to introduce a new line of amniotic-based tissue products used in spine surgery. With the headline: “Better outcomes are taking shape”, the judges also bestowed the honor of “Best Strategy” in the competition.

According to President and Creative Director Bob Griff, “After 37 years in the business, we find the Gold Keys to be the one awards competition that is most appreciated by our clients, since they emphasize the results of the entry. Obviously, we're delighted to have done so well at this year's event.”

The Gold Key Awards are recognized as Colorado's most prestigious competition dedicated solely to business-to-business marketing communications. This year's program had 160 entries from Colorado's top B2B businesses and agencies.

About the Business Marketing Association

The Business Marketing Association (BMA) is a national organization that unites professionals who specialize in business-to-business marketing and communications. The Colorado Chapter has more than 550 members and one of the largest and strongest chapters in the country. The BMA Gold Key Awards is Colorado's most prestigious competition dedicated solely to business-to-business marketing. For more information, visit